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Company refuses to participate in NAD review process.
April 5, 2011
By: TOM BRANNA
Editor
The National Advertising Division (NAD) of the Council of Better Business Bureaus has referred advertising claims made by Viss Beauty Inc. to the Federal Trade Commission (FTC) and FDA for further review, following the company’s refusal to participate in NAD’s review. NAD, the advertising industry’s self-regulatory forum, requested substantiation for claims made in Internet advertising and other national media for the VISS Intense Pulsed Light Hair Removal Device. The claims, challe...
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